November 19th, 2008 by Heather Schulte |
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“Inspiration is state of mind, in my opinion. I mean you cannot assume what, when or where will attract you and obviously how it will impact your life and artwork. I feel like inspiration comes from your good mood, or private happiness. In simple words, you should watch, listen and keep your mind open for everything, enjoy your life… And be happy as much and as often as possible. I am not saying I am happy all the time, it’s impossible, but I’m following positive affection to being inspired.”
-Maciej Hajnrich
That’s just a taste. Go get inspired.
Tags: inspire, quote
Posted in
Inspiration
November 19th, 2008 by Bethany Nelson |
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You can yell and scream and sue, try to pull every clip of your show off of YouTube, or you can do what Monty Python did, and launch your own channel. They’re putting their own stuff up, and instead of going after illegal clips, they’re taking the most-watched clips and making sure to put new versions up in high quality. And what do they want in return?
“None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years.”
I think it’s nice to see someone realizing that youTube ripoffs are inevitable, and instead of fighting it, using it as an opportunity to embrace their fans and increase their audience.
Posted in
Creativity, Video, Viral, Web 2.0
November 18th, 2008 by Anand Madhaven |
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Building loyalty to your web site is never an easy task. Social networks, viral marketing, and regular sales promotions are all part of the usual bag of tricks, and they are not all bad. But the truth is, customers want to see what products will do for them. If you haven’t checked out the Adidas basketball site yet, give it a try. There are videos that expand on their new line of basketball shoes: the commanders and creators. This is an interesting idea in that the shoes are created for specific positions that you play; the point guards, shooting guards and small forwards are the creators while the commanders are your power forwards and centers. Using NBA players within the stories with regular kids, it connects an end user (usually kids ages 13-18) to what the shoe can do for them. Bravo, Adidas.
Tags: Adidas, loyalty, video
Posted in
Creative, Strategy, Video
November 18th, 2008 by Shannon Wall |
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“Design books are often expensive and contrary – sometimes the book is worth having for the physical production values alone, sometimes for the images, sometimes for the words and, occasionally, for all three. We wanted to cover those elements in our reviews so that you know whether it’s worth owning.”
Visit “The Designers Review of Books” »
Tags: book, Books, Design, reviews
Posted in
1222North, Creative, Creativity, Design, Inspiration
November 18th, 2008 by Shannon Wall |
2 Comments »
“Johnson & Johnson did manage to offend some mothers with an online and print campaign for Motrin that implied moms carry their babies as fashion accessories. But was it a genuine groundswell that felled the effort — or an alliance of the few, empowered by microblogging service Twitter?”
How Twittering Critics Brought Down Motrin Mom Campaign »
Tags: twitter
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1222North, Articles, Interactive Marketing, Research & Training, Strategy